Email Michael A. Vaughan    773.427.7173

Summary

Professional Experience

WEdezine Web and Media Development, Chicago, IL

• Dynamic Messaging - Chicago, Illinois based full service marketing company. Specializing in email marketing using permission based opt in practices integrating the software developed by Exact Target.
  
• Midwest Technical Consultants - Naperville, Illinois based land surveying and topographical mapping company
  
• Market Exclusives - Illinois based internet marketing company geared for Law and Medical professionals to advertise their offerings and professional services. Built over thirty sites with SEO.
  
• Dec-Art Designs Inc - Chicago, Illinois based international installer of drapery, bedspreads, cubicle curtains, mini and vertical blinds and shower curtains for hotels, government and commercial buildings. Designed new site, photographed samples and optimized content for search engines.
  
• Roche Dietitians LLC - Nutrition and dietitian consulting company. Site redesign. Expanded sites information offerings and promotional materials. Online offerings of the company's major publications. Update of weekly health tips, developed its dynamic BMI nutritional index. Working with software developer to create GUI for future Nutritional database software for Fall 2003 release.
  
• Fiber Specialists Inc - Homewood, Illinois based fiber optic equipment distribution company. Acts as an independent developer with projects that include: site changes and updates, graphic image development, image maps, promotion consultant and helped launched the companies e-commerce sister site for Fiber Solutions, Inc.
  
• Tana-Tex, Inc. - Chicago based international distributor of healthcare industry, flame retardant fabrics for hospital cubicle curtains, drapers, etc. Site redesign, sample catalog fabric photography. Increased web traffic through search engine optimization, and generated new business contacts using online web form.
  
• Ultra Care Home Medical - A Chicago area home medical supplier and medical services provider. Developed and maintain the companies home site. Expanded the companies B2B and web presence and provided a new web identity. Search engine optimization resulting in new P2P client referrals.
  
• HomeMedicalStore.com - An online subsidiary of Ultra Care HM offering nation wide delivery of home medical supplies. Redesigned existing site and created a community portal for Ultra Care HM. Expanded online catalog offerings, doubling content from initial project stage. Expanded B2B clients through its search engine placement and site design. Provide animated banner ads.
  
• CHDoors.com - Shaumburg, Illinois based door installation and innovation company. Developed a patented door jamb security device for homes and garages. Site was used to promote the product with computer generated animated gif's and streaming video presentations.
  
• Other clients include: Rxaminer.com, SubGenreFilms.com, Insideoutinspections.com, TheWhisperWorks.com, Ranchoinsolito.com, Seymourrecords.com, PhotoWalk.com, Tabula-rasa-films.com, Tensionwire.net, and Indecorinc.com.

Sears, Roebuck and Co., Chicago, IL

• Consistently managed from concept to finish all facets of online content.
• Developed weekly content and banner ads on a timely basis for the in-store merchandise specials and site promotions.
• Managed development for promotional contests for Kenmore "Dream Kitchen", Todo Para Ti Juan Gabriel promotion, Backstreet Boys and Craftsman Club.
• Coordinated developments with out-source and in-house production teams. Major initiatives include the launch of Sears Appliance site, Tool Territory, Sears Dealer Stores, Kenmore Elite and implementation of the BroadVision content developer platform.
• Managed daily workload of assistant web developer.
• Managed development of Todo Para Ti, Sears' bilingual fashion web site, targeting the hispanic community.

• Categorical Team CAD planner working on space planning concepts and strategy for the Company's store remodeling program. Utilized Sears' IBM Series 6000 RISC Workstation running Unix/AIX and Auto-trol CAD software, Auto-Cad version 14 on a Windows NT workstation.
• Consistently produced quality floor plans meeting strict deadlines.
• Developed details and 3D concept drawings for proposed business strategies.
• Trained new associates on the CAD system and plot printers.

• Group portrait photographer for company promotions.
• Music industry photographer for record inserts, promotional fliers and band profiles.
• Freelance Black and White 35mm photographer for the Carbondale Nightlife.
• Developed photos in home photo studio lab.
• Virtual Tour 360 Degree IPIX photography.

Awards and Recognitions

• Featured on the cover of Fortune magazine representing Sears Online with the CEO Arthur Martinez.
• Appeared in an article for Retail Tech Magazine on the Sears online Fortune article.
• Photographs of Ultra Care Home Medicals Executive Committee appeared in HomeCare Magazine article about the company. Quoted in article about the development process for HomeMedicalStore.com.

Education